
Digital Product Manager Level 4 Apprenticeship
Driving success from concept to market
The Digital Product Manager Level 4 apprenticeship equips learners with the principles and skills for effective product research and agile management of competitive products. Build the skills to mitigate risks early through quick releases and user testing. Accelerate innovation with faster iterations and adaptive strategies.
Trusted by 4,000+ organisations













Why choose the Digital Product Manager programme?
Product management delivers user-centric solutions, ensuring businesses bring impactful digital products to market efficiently. This apprenticeship equips your organisation with the essential skills to create visionaries, driving the success of digital products from idea to launch. This programme enables users to:
- Streamline time-to-market
- Manage risk effectively
- ICAgile certification

Overview
- Details of standard: Digital Product Manager
- Level: 4
- Total cost: £18,000
- Programme duration: 18 months
- Live instructor sessions: 17 days
Entry requirements
Entry requirements for this programme are as follows:
- Level 3 Qualification (Apprenticeship/1 x A Level in any subject/BTEC etc.)
- OR equivalent work experience (typically 2 years in a relevant role)
PLUS - 5 x GCSE’s including English & Maths at Grade 4 (C) or above .
Learner journey
This programme combines live workshops, self-paced learning, and on-the-job application.
Learners are supported by a dedicated Digital Learning Consultant (DLC) and follow QA’s “Discover, Practise, Apply” methodology.
Modules | 14 months
Module 1: Principles of Product Management
Module 2: Tech for Product Management
Module 3: Stakeholder Engagement
Module 4: Product Research and Discovery
Module 5: Product Development
Module 6: Product Ops
Module 7: Applied Product Management
EPA | 4 months
- Professional discussion
- Project and Practical Assessment
Integrated Certifications
Qualification
IfATE DPM4 Qualification Award
Job roles
This programme is suitable for multiple roles, such as:
- Digital Product Manager
- Associate Product Manager
- Junior Product Manager
Funding
There is no cost to you as an apprentice. Apprenticeships are fully funded through your employer.
If you are an employer, the maximum funding for this programme is £18,000. Expenses for travel to QA centres should be covered by the employer.
Find out how your organisation could benefit from the Apprenticeship Levy.
Tools and technologies
Apprentices will learn to use a variety of tools and technologies, including:
Workshop & collaboration
- Miro
Data visualisation and analysis
- SQL
- MS Excel
- Mixpanel
Version control
- Git
Large Language Models (LLM)
- ChatGPT
Digital by Design
Our market-leading approach accelerates skill development and achievement through our Discover, Practise, Apply methodology, ensuring that both learners and employers are fully supported throughout their programme.
Discover
Leveraging QA’s learning platform, learners follow a development path focused on their job role.
Practise
Learners come together for instructor-led training sessions, practising their skills through hands-on labs and sandboxes in a safe environment.
Apply
These learnings are applied through work-based activities at key and sequenced stages, supported by Digital Learning Consultants.
Digital Product Manager downloads
Download programme overviewWhat our learners say
"I saw data as something that is always going to be needed in every company. I wanted learn somewhere with hands-on experience, which I would say is as important as the qualification, and that's something that you get much more in an apprenticeship. In my day-to-day role I troubleshoot people's issues and make databases to make everyone's life easier.”
“Originally I was trying to get into med school but couldn’t garner enough funding. I had heard about apprenticeships in school before so I thought I should give that a try. Now, I’m getting paid to learn something I love to do and I really do feel I could become anything and that the sky’s the limit. I think apprenticeships are inclusive, flexible, and challenging.”

Become an Apprentice
Your first step is to apply for one of our apprentice jobs.
Apply for one of our apprentice roles by exploring current vacancies. By visiting our Apprenticeship platform you can explore, filter, and find the perfect opportunity to kickstart your career.


Upskill your entire team
Build skills, unlock potential
Recruit or train apprentices with our customised solutions. From identifying skill gaps to delivering training, we provide end-to-end support to help your team grow and achieve faster results.

Let's talk
Find an apprentice and start your digital transformation journey today
Contact us today via the form or give us a call