Digital Media Fundamentals
Master Media. Deliver Results.
The digital media space waits for no one. Platforms change, rules evolve, and competition is relentless. QA’s Digital Media Fundamentals program equips you with the expertise to cut through the noise, leverage the latest tools, and create campaigns that leave a lasting impact. The next big move in digital is yours to make.
Why Digital Media Fundamentals matters now
Keeping up with change
Digital media evolves at lightning speed, demanding expertise, not just effort. QA’s Digital Media Strategy and Ad Tech Essentials courses teach you to master emerging tools and trends, ensuring you stay ahead and execute campaigns with precision.
Data privacy with purpose
Balancing personalisation with compliance is critical—missteps can lead to fines and lost trust. QA’s Preparing for a Cookie-less World webinar offers strategies to build secure, compliant, and impactful data-first campaigns.
Content that captivates
Standing out in the digital landscape requires more than creativity—it demands precision. QA’s Audience Segmentation and Search & Discoverability workshops help you target effectively, craft high-impact campaigns, and convert audiences across channels.
Our Digital Media Fundamentals learning program
This program transforms marketers into unstoppable innovators. Master the tools shaping the industry, craft engaging campaigns, and deliver results that demand attention. The digital world is yours—stop following trends and start setting them.
Day 1-30 | Learn
Establish a strong understanding of the modern digital media landscape.
Self-paced learning
An introduction to how the digital advertising industry operates, examining the common tools and services used to buy, manage and measure digital advertising.
Self-paced learning
This course explores the context of the digital media landscape, who the main players are, and how it functions.
Self-paced learning
This course will equip you with the building blocks for omnichannel success, from the core principles of omnichannel to the essential technologies and tools.
Self-paced learning
Ready to turbocharge your campaigns and elevate your performance marketing skills? This course is your gateway to mastering these strategies and maximizing your campaign effectiveness.
Day 31-60 | Master
Drive the shift to programmatic buying and data-driven measurement.
Learning through live webinars
Gain practical insights on navigating third-party cookie deprecation, enhancing privacy, and implementing Zero and First-Party data strategies to future-proof marketing efforts.
Self-paced learning
Explore the inner workings of search engines, and how the two branches of search marketing–SEO and SEM–can help you develop a stronger presence on results pages.
Self-paced learning
Learn to leverage transactional and consumer data, collaborate on structured analysis, and develop digital measurement plans for deeper retail insights.
Day 61-90 | Apply
Curate integrated solutions across multiple channels.
Live instructor-led workshop
Learn to increase product visibility in online marketplaces, optimize search strategies, and make data-driven decisions to enhance brand and category performance.
Live instructor-led workshop
Gain a comprehensive understanding of consumer segmentation. Participants will explore the differences between traditional segmentation methods and AI-enhanced techniques, gaining skills in clustering and machine learning applications.
Supporting you every step of the way
Dedicated support team
Align learning goals with business outcomes
Live sessions and office hours
Real time guidance and Q&A support
24/7 email support
Ongoing assistance to ensure smooth progress
We partner with the best
When Microsoft needed to lead the AI revolution, they called QA
“QA didn't just support us–they empowered our teams to unlock the full potential of AI. Their copilot enablement workshops turned early adopters into industry leasders”
Jeroen van Hilten, Global Partner Sales Executive, Microsoft Worldwide Learning
What you will get
Digital access
- 90 day QA digital license per learner
- Access to all digital courses and labs within QA digital platform
Expert-led training
- One 1-hour virtual instructor-led webinar
- Two half-day virtual instructor-led workshops
Ready to transform your Digital Media capabilities?
Let's talk.
Fill out the form below or talk to us: 888-895-3441